When Shouq decided to start her own jewelry brand after a career in fashion, she named it after her favorite, geometric diamond cut, the Asscher. Her designs are a celebration of geometry and strong lines, emphasized by the black and white color contrast that intensifies the brilliance of the diamonds. Her first collection, Luminescence, honored the importance of time spent charging in stillness and the energy that comes after rest.

In her research, she dove into the depths of dark waters, inspired by the bioluminescent marine organisms that live in the deep and light up as they move. The spiny edges of octagonal knuckle-duster rings and angular, flattened chain are picked out with diamond pave accents, while elsewhere, flashes of brushed white gold and diamonds adorn the ear in a self-assured power play for the quietly confident. The latest in a long line of independent, entrepreneurial women, Shouq channels feminine power into her jewels, creating pieces that don't need to shout to make their presence felt.

Elsewhere, stones with different meanings come together in dangle necklaces and solitaire chains, allowing the wearer to customize their stack to include authentic pieces with personal relevance. The thread linking it all together, is a commitment to craftsmanship, for jewelry made by hand in Turkey with the help of master artisans. We sat down together, to talk Brutalism, black gold and the ultimate style inspiration.