On November 26th and 27th, 2017, Aubade launched Los Angeles-based jewelry brand SHAY in store during an exclusive 2 day trunk show. Created by mother/daughter duo, Ladan and Tania Shayan, SHAY jewelry is handmade using exceptional diamonds and precious gemstones set in 18-karat gold and platinum. According to the designers, their pieces are “meant to be stacked, layered and mixed-and-matched to create a jewelry wardrobe that seamlessly transitions from coffee to meetings to a night on the town.”
During the event, Aubade’s clientele was able to shop a wide range from Shay’s collection and meet the designers behind the brand. Additionally, Tania and Ladan were not only able to style clients and help them create the perfect signature stack, but they were also working with clients to design several bespoke and custom pieces.
The collection was positively received, with clients responding well to Shay’s essential collection consisting of pave link bracelets, chokers, anklets, and signet rings.
The trunk show was set up and implemented by Maison A, whose vision was inspired by Shay’s chain link collection. The store had many chain elements as part of the design, and an entire podium of chains was perched at the entrance of Salhiya Complex to promote the event.
Browse our gallery below for a recap of our trunk show (photo credits go to the lovely Aziza AlGhunaim):